What we are seeing in the chocolate market is a classic mismatch between commodity pricing and consumer reality. 📉 1. Cocoa prices have dropped sharply Cocoa futures represent the cocoa contract prices and are the world benchmark for the global cocoa market*. After reaching record highs in 2024 above historical norms cocoa futures have declined… Continue reading Two truths at once: the cocoa pricing benchmark is falling, while chocolate price is rising in Japan
